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21 March 2023

How CRM Systems Can Help To Improve Team Collaboration

Collaboration between team members is crucial for success in today’s fast-paced corporate environment. However, working with a large team can make coordinating tasks and sharing information difficult, especially if team members are spread across many locations. CRM (Customer Relationship Management) systems not only help improve customer relationships, but can also help minimise miscommunication and improve team collaboration.

A comprehensive CRM system enables companies to handle all aspects of customer communications, including sales, marketing, and customer service. Additionally, CRM systems also offer several benefits that extend far beyond just managing customer relationships.

Read on to learn how CRM systems can help to improve team collaboration.

Centralising information

Regarding team collaboration, one of the biggest challenges is ensuring everyone has access to relevant information when needed. A CRM system stores all customer data in a central location, including contact information, purchase history, and communication history. As a result, team members can easily access the information they need without having to search through multiple systems or rely on colleagues.

Streamlining communication

Communication is a critical aspect of collaboration, and CRM systems can help to streamline communication between team members. For example, many CRM systems include built-in communication tools like chat, email, and messaging. This means team members can communicate with each other directly from the CRM system, making it easier to share information and coordinate tasks.

Assigning and tracking tasks

Assigning tasks to team members is essential for collaboration, but ensuring everyone is on the same page can be challenging. With a CRM system, tasks can be assigned and tracked within the system, making it easy for team members to see what needs to be done, who is responsible for each task, and when each task is due. This helps to ensure that everyone is working towards the same goals and that everything runs smoothly.

Improving transparency

Transparency is critical for collaboration, as it helps team members understand what others are working on and what progress has been made. CRM systems can improve transparency by allowing team members to view each other’s tasks and progress. This can reduce duplication of effort and ensure everyone is working towards the same goals.

Providing analytics and insights

Collaboration is not just about completing tasks; it is also about measuring progress and identifying areas for improvement. Many CRM systems include analytics and reporting tools that provide insights into customer behaviour, sales trends, and team performance. This information can be used to identify improvement areas and adjust collaboration strategies as needed.

Conclusion

CRM systems can play a significant role in improving team collaboration. By centralising information, streamlining communication, assigning, and tracking tasks, improving transparency, and providing analytics and insights, CRM systems can help teams work more efficiently and effectively towards common goals. Whether your team is working remotely or in an office, a CRM system can help to break down communication barriers and improve collaboration, leading to better outcomes for your business and your customers.

Businesses should consider engaging with companies that offer CRM software for small businesses in Singapore. MIBC offers comprehensive CRM systems such as iworkstation, which helps to enhance team collaboration and maintain excellent customer rapport. We also provide PSG eCommerce and website development services. Contact us today to learn more about our services!

16 March 2023

5 Common Mistakes To Avoid When Designing A Website

impossible E-commerce Development

5 Common Mistakes To Avoid When Designing A Website

It is well known that investing in a good business website enables higher conversion rates. However, it also comes with many other benefits, like building brand authority, improving customer satisfaction, positively impacting SEO, and fostering trust among your customers. All these positives help a business overtake its market competition and become the go-to brand in its niche.

Yet despite knowing all this, many businesses continue to make avoidable web design mistakes that they could have easily sidestepped by putting thought, research, and creativity into the development process. But since these mistakes are not always obvious to those with little technical know-how, this article will elucidate the most common pitfalls to avoid when designing your business website.

1. Insufficient use of larger font sizes

A 2016 research on font text and its impact on easy readability and comprehension using eye-tracking technology determined that using a larger font—specifically font size 18 at a minimum—was the most optimal way of letting web visitors understand and retain information from a website.

These findings match the typography recommendations of brands like Apple, renowned for their exemplary design. The tech giant recommends using dynamic type sizes for maximum accessibility, and apps on the App Store typically have a default body text size of 17pt, which nearly coincides with the results above. This simple hack ensures brands can get their value propositions across to their audience and is, thankfully, relatively easy to fix.

2. Not highlighting the brand’s value proposition

The sole purpose of a business website is to convince potential leads and interested web visitors to become customers, so it is critical to highlight the brand’s unique value proposition the moment they click on your website. Implementing intricate details or fancy effects should only come second to this primary objective.

To fix this issue, consider placing what your brand offers front and centre of your landing page. According to eye-tracking studies, the ideal space to place this is in the upper-left corner of the homepage. Combine this with other design tricks like optimised CTAs and more eye-catching and large font sizes for better results.

3. Having walls of text

Many business websites unwittingly lack versatile design elements and thus have poor readability by posting long-form blog posts (averaging 1,000-2,000 words), which recent research studies have found to perform better regarding social shares and SEO. However, prioritising a high readability score is the best advice for well-performing content. Apart from good copywriting, web design also plays a part in increasing readability.

According to the NN Group, most web visitors scan keywords in web content rather than read it whole. Therefore, consider the following design tricks to make your text more engaging and user-friendly to readers:

Pick easy-to-read and highly legible fonts like Georgia, Arial, Verdana, etc.
Intersperse text formatting like italics and bold to draw attention to important concepts and noteworthy thoughts within the content.
Format text with heading styles to better separate ideas.
Break paragraphs into smaller texts and use bullet points where applicable to further improve readability.
Add imagery and media here and there to break up walls of text.

4. Inadequate use of white space

White or negative space is a vital aspect in design, whether web design or its more tangible counterparts. For starters, it allows designers to highlight key elements, attracts attention to high-value visuals, and prevents visitors from being overwhelmed. Having enough white space on a page also contributes to its overall aesthetic appeal, so looking for opportunities to tone things down and go for a minimalist approach is recommended.

5. Insufficient Calls to Action (CTA)

CTAs are the core web design element that drives conversions, yet some businesses often don’t give them enough attention. Below are some best design practices for CTA buttons that convert web visitors.

Prioritise visibility

Web visitors typically spend most of their time viewing the upper half of a web page, which is immediately visible without having to scroll down. This is why attention-grabbing CTAs are typically placed in the hero section of the homepage.

Leverage colour, contrast, shape, and size to boost the CTA’s prominence

CTAs must be noticeable at first glance, and using the elements mentioned are the best ways to ensure those on your website are eye-catching. That said, ensure that they are large enough to be seen yet not too big that they disrupt the flow of the page.

Get to the point

Text on CTAs should be at most four words while still communicating value in your offer. The popular writing assistant does this brilliantly by incorporating a pictogram of a diamond along with their “Go Premium” CTA, which best depicts the value of paying for the full experience of their services.

Conclusion

There are many best practices surrounding good web design, and neglecting to learn or implement them leads to businesses launching a bad website that may inadvertently do more harm than good. Companies should also be aware of the critical factors for a successful eCommerce business before engaging in services to design an eCommerce website.

To ensure your brand’s online presence gets off to a good start, contact us at MIBC today and let our team of experts handle your eCommerce website. Besides our PSG eCommerce development services, we offer industry-leading web solutions, including digital marketing, virtual branding, business consultations, as well as CRM software for small businesses in Singapore. For more information on our services, don’t hesitate to contact us anytime.

14 March 2023

5 Benefits Of Hiring A Professional Website Designer

impossible E-commerce Development

5 Benefits Of Hiring A Professional Website Designer

With the importance of having an online presence these days, modern companies can’t go without having a business website to connect with their target audience across the globe. Thankfully, with PSG eCommerce developers, even small businesses can have their own official website as their online storefront.

Below, we explore how working with a professional web designer naturally leads to a more professional and credible site that is critical to increasing your revenue opportunities.

1. Custom and unique design

No matter what market you enter today, there will be tough competition, so standing out from the crowd is essential. By working with experienced web developers, businesses can have a fully customised design for their website that is uniquely different and thus easily distinguishable by target audiences. This gives the advantage over other companies that settle for pre-designed templates that do not offer the same assurances or advantages.

2. Ensure consistency for your website

Consistency is key to building customer trust and confidence in your brand. At first glance, it may seem like it is just about using the same colour palettes or fonts, but that is untrue. Being consistent is also about the impression and energy your brand gives off.

Thus, if your online platforms like social media accounts or even the pages of your business website itself do not have a clear visual message that is coherent, your target audience will not understand what your brand represents.

It is for this reason that all the elements of your digital platforms need to coincide together. Professional web designers understand the importance of such consistency and will ensure that every asset on your website gives the same impression of your brand. Achieving this consistency means customers will have a more memorable impression of your brand.

3. Flawless and highly-optimised user experience

Responsiveness, speed, and accessibility are among the many factors that make a professional business website. Web developers have the technical know-how to optimise and ensure your site is always available on every device and platform without skipping a beat. Ensuring all users can have a good experience accessing your website, be it through their Mac computer using the Safari browser or Android device via the Chrome mobile app, is something that only the experts can guarantee.

4. Save time and money

Having amateur developers work on your official website may be cost-effective initially, but as they say, you get what you pay for. The result may be functional at the very least, but it will rarely include the benefits mentioned previously, as well as the precise handiwork of a professional web developer, which online users can spot. There is also the matter of bugs and other potential issues that could plague your website, which will only drain resources in the long run.

On the other hand, going the DIY route with the help of website builders may provide a better experience and end result. However, they are typically best suited only for entrepreneurs and small businesses. The time investment required to make your website look as good as you want can be better spent on more important tasks, like growing your business.

5. SEO-friendly

It is a known fact that business websites get more traffic the higher they rank in search engine results, which largely depends on their SEO (Search Engine Optimisation) performance. SEO-friendly websites are in step with the best practices to top these rankings. While consistently staying on top is a different matter, starting with an SEO-friendly website gives businesses an excellent foundation to start with their ranking goals and increased visibility in various search engines.

Conclusion

When it comes to critical investments like your brand’s website, it is only logical to make zero compromises on its quality, especially since it can make or break your business. For web development that cuts no corners, look no further than MIBC.

We are an established website solutions company in Singapore that provides industry-leading web solutions such as PSG eCommerce web development, digital marketing, virtual branding, conducting effective landing page audits, and many other services for your business’s online expansion. For more details, don’t hesitate to contact us today.

10 March 2023

Rising eCommerce Trends You Should Look Out For in 2023

impossible E-commerce Development

Rising eCommerce Trends You Should Look Out For in 2023

The eCommerce sector has grown rapidly in popularity in recent years due to more customers gaining interest in online shopping during the pandemic. Although COVID-19 restrictions have been mostly lifted, the popularity of online shopping is expected to continue as worldwide retail eCommerce sales forecast is expected to grow from $5 trillion to more than $8 trillion by 2026.

Unsurprisingly, the number of eCommerce small businesses and online sellers has grown exponentially too. However, as businesses are starting to enjoy the benefits of having an eCommerce website, there is still no guarantee that every business will succeed. As the number of competitors increases and customers’ expectations keep changing, it is essential for business owners to know the latest eCommerce trends to stay relevant. When businesses are aware of the upcoming trends, they can prepare their business to take advantage of future opportunities and minimise damage from potential risks.

Read on to discover the top eCommerce trends of 2023 that will help you stay ahead of the competition.

1. More payment options

Traditional payment methods are expected to give way to digital solutions in 2023, causing the online payments industry to evolve. Besides payment using credit/debit cards or NETSPay, businesses are now normalising other payment methods such as PayNow, ShopeePay, GrabPay, Alipay, Google Pay and more.

This improvement is primarily due to mobile wallets’ increasing popularity, allowing customers to store their payment information securely and make payments using their mobile devices. At the same time, as various payment methods are now available, businesses must reassure that their customers’ payment information is safe from hackers.

2. Mobile shopping

Although mobile shopping is not a new trend, it is expected to be bigger than ever in 2023. Businesses must ensure that their website can adapt to whatever device is used to access the site, especially mobile devices, as it allows for an optimised customer experience.

An optimised website includes a responsive design that adjusts itself based on the device’s size and features, such as touch navigation, making it easier for users to navigate the website with their fingers. Businesses must also ensure their website speed is fast to enhance the user experience.

3. Personalisation

Personalisation is expected to become of the most significant eCommerce trends in 2023. It allows customers to have a tailored experience based on their preferences, needs, and interests. Businesses can offer personalisation by using customer data to create unique experiences and build customer loyalty.

Personalised customer interaction can be achieved through a custom best practices eCommerce web design, high-resolution photos, and a club membership for frequent buyers. Businesses can also use personalisation to send customised push notifications and emails or create personalised product recommendations.

4. Customer service

In 2023, customers are looking for availability in customer service before and after a sale. Businesses must have responsive customer service options that are effective in solving problems. Customers need to know that the company they are engaging in is willing to listen to their problems and address their concerns.

Although it is unrealistic to have a human being available to answer questions 24/7, businesses can look into new technologies such as chatbots. Companies can also consider using familiar channels such as WhatsApp to communicate with customers conveniently.

5. Sustainability

Consumers today seek ethical brands aligning with their values as environmental concerns rise. Businesses should take the time to try and find ethical suppliers for their products as customers are paying attention.

Consumers will also look for businesses that will reduce their carbon footprint in 2023. As major corporations such as Adidas, McDonald’s and Zara have made an effort to reduce plastic use, smaller retailers should also consider making a difference to promote a positive message to their customers.

Conclusion

The eCommerce sector is set to continue its growth trajectory in 2023, and businesses must stay updated with the latest trends to remain relevant and competitive. From more payment options and mobile shopping to personalisation and sustainability, businesses must adapt and implement these trends to enhance the customer experience and build brand loyalty. With the right strategies, businesses can take advantage of upcoming opportunities and minimise risks in the ever-changing eCommerce landscape.

MIBC is a website creation company that offers PSG eCommerce for web development to ensure your business stays on top of the latest eCommerce trends in 2023. We also provide CRM software for small businesses in Singapore. Reach out to us today to learn more about our services and solutions.

23 February 2023

Website Performance: Why Your Website Speed Is Important

impossible CRM Software

Website Performance: Why Your Website Speed Is Important

Although digital marketing success in eCommerce can be largely attributed to factors such as design, content social media, paid marketing, and the use of CRM software in Singapore, they are not the only ones to focus on. While it may not seem like it at first glance, website performance or speed is another overlooked aspect that contributes significantly to eCommerce success.

Many business owners focus heavily on their website’s visual design and functionality, the two key elements to a pleasing user experience. Yet, these will go unappreciated if visitors never manage to make it to the homepage in the first place. According to a Neil Patel research, on average, 47% of online visitors wait at most two seconds for web pages to load before clicking off.

As such, speed is a critical part of eCommerce websites that businesses should prioritise more highly as it can cost businesses millions for each second of delay.

Read on to learn more about the importance of optimising website speed as well as its role in Google Search rankings.

1. Website speed affects conversion

Site speed is paramount today, where instant gratification is common among online users. In fact, quick-loading web pages and websites are linked to higher conversion and lower bounce rates. Google’s findings state that even a one-second improvement in site speed lends to an increase in conversions by up to 27% among mobile users. Add on the fact that around 70% of shoppers are on mobile devices, and it is clear how site speed can have a huge impact on a business’s revenue potential.

Moreover, speed plays a big part in first impressions and how users perceive a brand online. We tend to associate fast websites with professional and reliable businesses, and users bounce to them after losing patience with slower-loading sites. Therefore, websites that consistently load quickly are the first step to delivering an impressive user experience for your audience.

2. Plays a vital role in Google Search rankings

Google Search connects users with quality and relevant results based on their queries via a ranking system that sorts through the billions of online websites. The company’s obsession with speed for every product on the web is reflected in their recent change to their search ranking algorithm, which included Core Web Vital signals as of May 2021. Essentially, these signals measure how quick users think a website is via three core metrics:

Interactivity

Interactivity lets visitors know when a website is usable by measuring the time they initially interact with the page, such as clicking a linked text or button, to the time their web browser actually responds to the interaction.

Loading

Loading informs users when a site is useful by evaluating the time it takes for the web page’s content to load.

Visual Stability

The visual stability metric ensures the best experience possible by measuring how frequently users encounter unexpected layout shifts.

Although improving site speed is essential to ranking higher on Google and getting discovered by greater audiences, the company clarified that this should not come at the cost of compromising the quality of relevancy of the site’s content. These three aspects must be prioritised equally to achieve higher rankings that lead to growth in organic traffic.

3. Provides an excellent first impression that fosters loyalty

As mentioned previously, first impressions matter in eCommerce. Remember that it is cheaper to get established customers to make repeat purchases than to find new ones, and website speed plays an essential role. If a slow website results in a negative first experience for customers is problematic, long-term exposure to them is even worse.

Businesses with a snappy eCommerce storefront have increased odds of getting repeat customers. A study by Skilled discovered that around 79% of customers are unlikely to make another purchase from slow-loading online stores due to their dissatisfactory experience. Therefore, investing in reduced load times and quicker page speed across your online store nets a worthwhile return of lower customer acquisition costs in the future.

Conclusion

A snappy website is a non-negotiable prerequisite for businesses to succeed on the web. A fast online store ensures customers have a good user experience from their first visit and continually provides them with a positive impression on their subsequent purchases. Therefore, optimising website and web page loading speed should never be overlooked and must be prioritised from the very beginning.

MIBC has the experience and expertise to create the eCommerce storefront that meets your needs for expansion into the digital space. As a veteran website solutions company in Singapore, we can provide a comprehensive data audit of your website to improve its speed, making us the perfect partner to promote your business’s success in today’s competitive online market landscape. Whether you need virtual branding, digital branding, or PSG eCommerce development services, don’t hesitate to contact us today for more details.

21 February 2023

5 Questions You Should Ask Before Choosing A CRM System

impossible CRM Software

5 Questions You Should Ask Before Choosing A CRM System

There are several factors to remember while choosing CRM software in Singapore. A CRM (Customer Relationship Management) system is a software tool that assists organisations in managing and analysing customer contacts and data throughout the customer lifecycle, from prospect to brand advocate. Asking the correct questions is crucial to make the best choice possible.

Here are five key questions you should ask before choosing a CRM system:

1. What are your specific business needs?

Before selecting a CRM system for your company, you need to first fully understand your company’s needs. The first step is to decide which procedures you want to automate, what kind of data you want to collect, and how you want to analyse it. Additionally, it’s critical to consider your company’s size, staff size, and industry, as these variables play a part in deciding which CRM system is best for you.

2. What features are important to you?

Think about the elements your CRM system should have to improve efficiency and effectiveness. CRM systems offer a wide range of capabilities, so deciding which ones are most crucial for your company is critical. Features like lead management, opportunity management, contact management, account management, or analytics and reporting may fall under this category. Other business tools, like marketing automation software or social media management tools, can be integrated with some CRM systems.

3. How will you integrate your CRM system with your other tools?

When selecting a CRM system, integration is a crucial aspect to consider. It is essential to understand how the CRM system will work with other tools you employ, such as social media management tools, email marketing software, or marketing automation software. Make sure the CRM system you select can link with the technologies essential for your company by factoring in the necessary integrations.

4. How user-friendly is the CRM system?

The usability of the CRM system you select must be considered as well. Your staff will find it simpler to use and understand a user-friendly CRM system, which can enhance adoption and productivity. Think about elements like navigation, interface design, and the accessibility of training and support resources.

5. What is the cost of the CRM system and what does it include?

Finally, it’s essential to consider how much the CRM system will cost. Along with the program’s initial cost, this also includes the continuing expenses for updates, maintenance, and integrations. Understanding what is included in the price of the CRM system, such as training, support, and connectors is also vital. Make sure you select a CRM system that is affordable by taking your budget into account.

Conclusion

Choosing a CRM system is an important decision that requires careful consideration. You can improve customer interactions, streamline operations, and expand your business by using a CRM system that matches your unique requirements, is user-friendly, has the capabilities you require, connects effectively with other tools, and fits within your budget. You can make sure you choose the optimal CRM system for your company by asking these five questions.

MIBC offers innovative, intelligent, state-of-the-art CRM solutions guarantee high customer satisfaction. Regardless of your industry, your business can benefit from our various services, including business consultations, data audits of your website, and IMS integration. Do not hesitate to reach out to us today to find out more about our services and PSG eCommerce package!

16 February 2023

The Major Benefits Of An eCommerce Website For Businesses

impossible E-commerce Development

The Major Benefits Of An eCommerce Website For Businesses

Leveraging the internet to expand one’s business has long been viewed as the future of commerce, and the onset of the recent pandemic helped accelerate it and pushed industries to adapt and progress years ahead of where natural growth would have otherwise taken them.

Now, virtually everyone is aware of the advantages of e-commerce, and online shopping has become an everyday occurrence in our lives. But beyond these merits and conveniences for your customers, it is also worth considering how an online storefront can benefit your business.

Below, we cover the many advantages an e-commerce website can bring regarding your commercial growth.

1. Expand your business reach to a global scale

An e-commerce website is not limited by borders like brick-and-mortar stores, as everyone in the world can access it. The global operation provides many opportunities to reach and engage a broader target audience and grow your customer base, brand, and profits faster than your local competitors can. The entire world becomes a potential marketplace as your location becomes irrelevant regarding securing sales.

2. Conduct business beyond working hours

Unlike offline stores with established business hours, your e-commerce store has no such restrictions and runs 24/7, allowing for maximum sales and profit. Using various sales initiatives like special offers, upselling, cross-selling and marketing tactics such as limited-time promotions are some common ways to maximise this potential and encourage prospects to engage with your site and increase the conversion rate.

3. Simplify inventory management and scaling

E-commerce websites make business scaling and inventory management much easier. This is because starting an online store requires one website and a single person to maintain it. As sales increase, business owners can diversify their product offerings and scale their operations at a minimal cost, enabling enhanced profit margins. Moreover, inventory management and adjusting your products for sale are simpler as they mainly depend on how your business is doing. Essentially, you can build your business as—and when—your profits grow.

4. More cost-effective start-up and operational costs

Selling online lends to have lowered costs for just about everything compared to its offline counterpart, from the launch of your e-commerce storefront to general maintenance costs. Most of the expenses stemming from the necessary services to develop the actual website and host it online.

The entire sales system will be automated, generating cost savings on wages, utilities, rent, etc. The funds saved can then be used to develop your e-commerce store further and expand your product lineup since having an online store helps boost your offerings faster than is ordinarily possible with a brick-and-mortar store.

5. Easier to get customer data and their potential insights

Providing personal data like email addresses for special offers and first-time purchase discounts has become a commonplace tactic that customers have long been accustomed to. They are more comfortable giving such information to e-commerce sites than physical retailers.

To this end, online selling presents many opportunities to gather valuable customer data that provides key insights beneficial to the business’s success, such as ways to improve their customer’s shopping experience, offering personalised recommendations, retargeting customers with shoppable ads, and more.

6. Go where the customers are

Modern shopping has evolved from physically shopping at malls and other nearby stores to simply going online, searching for specific product services, and hitting checkout. Research from Nasdaq estimates that around 95% of all purchases will be done online by 2040. As such, businesses today must strive to meet prospective customers where they are doing most of their shopping now, which is on the internet.

7. More measurable than other sales approaches

Measuring and tracking the results and overall success of an e-commerce website is made simple thanks to systems like Google Analytics, which allows business owners to view relevant statistics on their operations like the number of orders processed on the site, abandonment rate, average cart total, and percentage of total revenue.

Advertising costs for an e-commerce business are also much lower than other forms of advertising. For instance, business owners could employ SEO strategies to improve their website ranking in Google search since they are a powerful way to encourage and direct more potential visitors to check out what you have.

8. Better cash flow and higher margins

Businesses involved in and selling in the trade industry sector can achieve higher margins with an e-commerce website and, ultimately, gain greater profits. Online stores’ shopping cart and payment options also mean gaining 100% of the customer’s payment directly, improving cash flow, especially when they typically pay in instalments.

Conclusion

As is evident, eCommerce selling is essential to business growth in this day and age. Thus, businesses that started with the brick-and-mortar model should consider getting started with getting their products and services online, such as engaging an eCommerce website development service that creates a stunning online store at an affordable price. Businesses also need to consider the critical factors for a successful eCommerce business.

Let MIBC help you adopt modern technology solutions with our industry-leading services, including eCommerce web development platform, virtual branding, digital marketing, CRM software in Singapore, and many more. If you’re ready to expand your business by going digital, reach out to us today to make your project a reality.

14 February 2023

Strong Visual Branding And How It Can Help Your Organisation

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Strong Visual Branding And How It Can Help Your Organisation

Visual branding is an essential aspect of any marketing strategy. It comprises all the visual elements used to represent your business or organisation, from your website and logo design to the font on your business cards. Each component works together to create your brand’s overall image and feel.

Visual branding is one of the best tools to communicate with your customers. Strong visual branding creates a lasting impression on consumers, builds trust in the business, and encourages referrals and repeat customers if the experience is positive.

Read on to learn about the components of strong visual branding in your marketing strategy and how it can benefit your organisation.

Components of visual branding

A brand identity comprises many components, including a logo, colour palette, typography, imagery, and graphic elements. Here’s what you need to know about each component:

Logo

A brand logo is an umbrella term that describes every visual element used to represent or identify a brand. No matter how your logo looks, it should be a distinct signifier that introduces or strengthens your brand personality and business name. It is essential to use your logo everywhere, as the more people see it, the more they will automatically associate it with your business.

Colour palette

Colours can carry different connotations and evoke various emotions. Although it might seem simple, colours can differentiate you from your competitors, trigger a response from your customers, and showcase your belonging to an industry – all at the same time. Choosing a colour palette should be based on the emotions you wish to convey, the audience you are addressing, and your company’s needs. This includes websites, online social media presences, reports, brochures, sales materials, and presentations.

Typography

Typography is the visual voice and tone of your brand conveyed through the style and shape of your text. Strength and stability can be conveyed through big block letters, while elegance can be conveyed through a swirling script. Choose font families that align with your brand attributes.

Imagery

Whether you use stock photography, custom graphics or original shots, the photos and illustrations included across your brand should have the same look and feel as the other elements in your visual branding. For example, if your brand centres on high-contrast and dramatic hues, the images should exhibit those same colours and qualities in your catalogues and social media posts.

Graphic elements

Lastly, additional graphic elements such as shapes, patterns, linework, icons, textures and formatting can add dimension to your visual branding. The placing of graphic elements on your website page grid, the size of your images, and the amount of white space versus content all work together to prioritise the information for the audience by capturing their attention to different areas of the page.

The benefits of a strong visual branding

A business can establish itself and connect with its target audience thanks to the various advantages of having a strong visual brand. A distinct visual brand helps a company stand out from its rivals, boost brand recall and awareness, and establish trust and professionalism. As a result, the brand’s worth and equity rise along with customer trust and loyalty.

Additionally, great visual branding ensures consistency across all customer touchpoints while assisting a business in effectively communicating its values and messages. Consistency increases brand recognition, audience reach, and the capacity to demand high prices.

A brand and its customers can develop an emotional bond through an engaging and complete virtual presence, which improves customer engagement. In order to develop a brand’s identity and forge a trustworthy bond with customers, strong visual branding is essential.

Conclusion

A strong visual branding can draw customers in, empower internal teams and attract top talent. It serves as a guiding force to keep your website aligned with your core values, enabling you to take your business to greater heights.

MIBC offers PSG eCommerce development packages for companies looking to improve visual branding by enhancing your website to maximise your business strengths. We also offer CRM software in Singapore to meet all your business needs. Our CRM systems can help in improving customer relationships to take your business to the next level. Do not hesitate to reach out to us today!

2 February 2023

The Advantages Of Using CRM Systems For Sales Management

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The Advantages Of Using CRM Systems For Sales Management

CRM (otherwise known as Customer Relationship Management) systems can provide a wealth of benefits for businesses – small or big. CRM software in Singapore is an extremely useful tool for businesses due to its ability to streamline customer service, marketing, and sales functions into one platform.

There are many ways CRM can be used to leverage each aspect of your business. Sales management is one of the aspects that could benefit from a CRM implementation. CRM isn’t just useful for marketers but also for sales managers who need to increase their sales efficiency and effectiveness. For example, sales management teams can optimise their day-to-day schedules and know which tasks to prioritise to ensure key prospects are contacted on time with the help of CRM.

Below, we take a closer look at the advantages of CRM systems for sales management teams.

1. Quotation management

Looking at your sales pipeline from a broader perspective, one of the final steps in closing a deal is quotations. CRM systems allow you to create and customise quotations based on your clients’ orders – also easily convert a quote into an invoice instantly.

As much as possible, you’ll want to maximise your quotation approach. A CRM with quoting makes it easy for a sales team to collect data from past orders and provide customisations to quotes without leaving the CRM system.

2. Manage leads and exchange data

Customer service and sales go hand in hand. CRM makes it easy to exchange data between the two as it helps automate the transfer of leads, whether to telemarketers or the sales team. This benefit is helpful for sales managers to ensure leads are distributed as quickly as possible and that employees fully comprehend the data being exchanged.

CRM tools help capture every interaction with customers and prospects, thereby improving lead transfer. Additionally, automated tracking makes loading customer data much faster and easier.

3. Automation to boost efficiency

One of the biggest perks of CRM for sales management is automation, as it reduces the likelihood of errors entering the system.

For instance, CRM automation allows sales management teams to automatically assess margins behind any product or service without using calculators or excel sheets. CRM systems can calculate any aspect of the overall margin and generate accurate margin values.

Furthermore, automation reduces manual labour by automatically updating the CRM with due credit, balance, and total amount paid by customers, so you no longer need to calculate invoice values manually.

4. Customise terms and conditions

Providing terms and conditions help to develop reputability and recognition for the brand. Terms and conditions are required for any financial transaction. CRM systems allow sales managers to customise the terms as they deem fit. This feature allows a sales manager to customise their terms and conditions without needing advanced technical knowledge.

Conclusion

Whether it’s using CRM software for small businesses or large organisations – one thing is clear; many different sectors from different industries use CRM. While this is the case, it is widely known to be essential as a sales management tool. CRM systems relay real-time information for sales teams to see updates from other departments immediately. Every business in Singapore could benefit from CRM systems.

MIBC provides expertise in web development and creates CRM software and eCommerce websites. We also offer IMS integration to integrate your business activities, from inventory to logistics, into a single, smart system. For more information about our services, PSG ecommerce package and web solutions, do not hesitate to get in touch with us today!

31 January 2023

How To Successfully Conduct An Effective Landing Page Audit

impossible E-commerce Development 0

How To Successfully Conduct An Effective Landing Page Audit

Landing pages are one of the most effective tools in any online marketer’s toolbox. They are an essential component of any online marketing strategy, and an effective one can convert leads into customers. As one of the most tested and experimented aspects of your lead generation strategy, it is essential to conduct frequent landing page audits to achieve your SEO goals.

An effective landing page audit reveals problems and opportunities, including page structure, design, content, copywriting, branding elements and other important factors that help convert visitors into customers or leads.

Read on to learn how to identify areas of improvement when conducting an effective landing page audit.

1. Analyse the landing page functionality and design

Landing page auditing involves analysing your landing page’s functions and design to see if you can improve the customer conversion rate. You must view your landing page from the perspective of your audience and leave no room for subjective opinions.

For example, if you’re noticing that your call-to-action button is not seeing any engagement, it is essential to ask yourself why this happens. Perhaps the button is hidden behind large informational texts, or maybe the button doesn’t stand out amidst your colourful landing page.

Your landing page must also adhere to SEO (Search Engine Optimisation) rules; this includes testing to ensure loading times are quick, optimised images, enabled compression, and Javascript and CSS fixes.

It is also crucial to ensure responsive web design and browser compatibility across all devices to ensure a more fulfilling experience for your audience.

2. Check your landing page traffic

Checking your landing page traffic is another critical step in conducting an effective landing page audit. A web solutions specialist can provide you with a thorough evaluation of your website, including traffic information.

You must assess whether your website traffic constantly flows from paid ads, organic search results, or social media platforms. You can further narrow your evaluation by assessing your visitors’ audience groupings and demographics. You can also pay close attention to how each group of visitors acts by seeing which part of your page they engage with the most.

Knowing this information will help you formulate strategies and responses that meet your audience’s needs. As you analyse your observations, you may find that one traffic source may be more effective in customer conversion than another.

3. Reassess the user experience

One of the most critical aspects of landing page auditing is reassessing the user experience. You should always place yourself in your audience or customers’ shoes as a business owner. Your customers would want to find value in every piece of information your landing page provides.
To avoid user experience mistakes and ensure satisfaction, you could think of a few questions to ask yourself when re-evaluating your landing page.

Is your landing page content useful?
Is your landing page accessible across all devices?
Is your landing page fully optimised? Can your audience find you on search engines?
Do your products or service appear desirable?
Do you provide credible services?
Is your landing page fast, responsive, and free of errors or broken links?

Your landing pages should accurately represent your product, service, or brand to ensure an excellent user experience.

4. Conduct some A/B testing on your landing page

In A/B testing, two versions of a webpage are compared against each other to establish which performs better. It involves showing users two or more variants of a page at random and then analysing which variant converts best based on statistical analysis.

Conducting an A/B test that directly compares a variation against a current experience allows you to collect data about the impact of the website change. By running this test, you can develop effectively tailored strategies to complement each group of users.

A/B testing can help you further refine your landing page over time.

Conclusion

Conducting a landing page audit helps in converting leads into loyal customers. As a business owner, consider contacting a web solutions specialist to thoroughly evaluate your website and implement a comprehensive eCommerce strategy to guarantee success for your organisation.

MIBC offers PSG Grant for website development packages for individuals or companies looking to upgrade their websites to achieve their SEO goals through website audits or web solutions such as CRM software in Singapore. Do not hesitate to reach out to us today to learn more about our web solutions!