Building A Corporate Website
5 Things You Need To Look Out For
Defines your organization’s essential facets clearly and concisely.
5 Things You Need To Look Out For
- A corporate website is unlike any other site page
- There’s no standard format to follow
- Simply put, it’s a fluid page that conveys your organization’s identity
- Yet, fluidity doesn’t translate to a complete lack of guidelines
- Understanding how this all works is vital
Prime example is that of Lazada Singapore. The name reveals an array of high-quality and affordably-priced products on a reliable platform.
What exactly is a corporate website?
Definition and idea behind a corporate website
- A corporate website is solely for conveying your brand image, your company’s story and why you do what you do
- And all three of those elements must be present on the homepage
- The reason behind that? Site visitors always see your homepage first
- So, if your website can’t make an immediate impression, users will not venture any further
Purpose of a corporate/business website
- Corporate websites do not overtly educate an audience or promote a product
- Your ‘Resource’ section and ‘Product Category’ pages are meant for that
- This doesn’t mean that your site won’t help with lead conversion
- The site will sell your company rather than your services or products
- In short, you need to pique the user’s interest with your website
- That will start the conversion process, which will then transition them to other pages
Five core aspects to stick to while conceptualizing a corporate website
1. Simple domain address
- Choose a simple domain address to help people recall it easily
- Try and stick to one word and use ‘.com’ as a domain extension
- Avoid hyphens or double letters, and pick the most relevant keyword to your brand
- Remember, sacrificing a little bit of creativity is fine if it means people can find your site easily
2. Cohesive brand image
- Your site needs to carry the same tone as your other online channels
- So, if you have a social media page and your primary content is a little casual, avoid adopting a formal voice on your website
- If you do that, it’ll have a jarring impact on your audience
- It’s also crucial to keep the language as open as possible to invite a broader audience
3. Clean interface and design
- You don’t have to follow a minimalistic design for your site
- But it’s best if you keep it clutter-free design
- So, never force pop-ups and auto-play videos on users
- Doing so will cheapen site integrity and affect your overall brand perception
- In addition, convey information concisely while also making it sound noteworthy
4. Optimized for online traffic
- Optimizing for online traffic has to do with funneling people into your site
- So, title your web pages and use meta or image tags for every page
- It also helps to optimize the content for keywords
- Build an accessible layout that transitions users from one page to another
- If possible, try and add a subtle brand CTA on a few of the pages
- You can hire the best corporate web designer. However, you should also pay equal attention to directing traffic, i.e., an audience to your website.
5. Responsive and cross-platform compatibility
- Your website needs to be responsive and compatible with different browsers and devices
- Additionally, most people access the internet through mobile devices now
- If you want to retain traffic on the site, it’s vital to optimize the site for the same
- Remember, the modern-day internet user will not wait more than a few seconds for a page to load
Conclusion
- Think about your brand values, the image you want to portray and the story you want to tell
- This will help you in creating the structure and the content for your business’s website
- It’s also recommended to outsource the development of such sites to external professionals
- That way, you get to focus on the broader vision being implemented into the design
- Finally, and this is critical, always think about how you would like to use a site