Busting 6 Myths Around

Domain Extensions

  • Domain extensions play a crucial role in local search rankings
  • However, there are several misconceptions about how they work
  • Some of these notions are negatively impacting SERPs for SMEs

Misconceptions around domain extensions

1. Domain age matters

  • Some people believe that the older the site is, the more credible it is to search engines
  • Consequently, it’s ranked higher in the results
  • There has been no proof of this ever
  • In fact, Google’s Search Advocate, John Mueller, has explicitly denied this

2. Country TLD extensions limit global visibility

  • There has been some talk about Country Code Top Level Domains (TLD) limiting global visibility
  • Yet, there’s no research or data to substantiate this statement
  • Instead, such extensions help local rankings and increase country-specific visibility

3. Keywords in TLD extensions no longer boost SEO

  • A decade ago, using keywords in TLD extension significantly boosted SEO
  • While not as effective as before, this technique still acts as a relevant marker for online discovery
  • This method is immensely beneficial for SMEs who rely on local visibility as a marketing tool

4. Altering a domain extension negatively impacts search engine rankings

  • Modifying a site address after a prolonged period does not reduce online traffic
  • For example, say an SME in Singapore has .com for the longest while
  • If it adds .sg as an extension, there may be conflict in addresses for a brief duration
  • However, the search engine algorithm rectifies this on its own

5. Domain registration length decides how legitimate it is for SERPs

  • Most legal domains pay for the address years in advance
  • Illegal IDs are rarely used for more than a year
  • As such, a search engine doesn’t account for the registration period in its algorithm
  • Instead, it looks at the length of usage

6. Conventional extensions have more weightage in SERPs

  • Years ago, the only available extensions were .com or .org
  • That’s not the case anymore
  • However, people still believe that using such extensions boosts SEO rankings
  • As long as the site has relevant keywords and local codes, the phrasing doesn’t matter

Key Takeaways

  • Understandably, it’s worrisome to alter anything about current site addresses
  • Yet, search engines consistently change the weightage given to particular elements
  • Thus, adhering to assumptions will only be detrimental to overall site visibility
  • This bit is crucial for SMEs, considering such businesses rely on local attention
  • A professional website development team could take care of all these concerns

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