Portfolio

Portfolio

Case Study 1

Process Redesigning at Flyer Distribution SG

Process Redesigning

Review and streamline of workflow and processes to reduce or remove redundant processes Development of detailed roadmap of actions for further improvement
Explore the use of technology to automate processes Development of tracking and measurement system
Review and/or development of performance measures


The process for changing the workflow was a tedious one as we had to do up a database for all HDB blocks in SG from nothing! But doing this has greatly paid off. We are able to reduce the manpower from 4 to 1 person, We have a proper system to communicate with our ad-hoc distributors too. So efficient! Thankful that MIBC took the time with us to refine our operations over these 2 years.

Lee Lee
Flyer Distribution Singapore

Flyer Distribution Singapore” is the first in Singapore to launch their own mobile app (FDSG) to manage and coordinate flyer distribution jobs internally.

It wasn’t always a breeze in the park- they used to have to manually screenshot the map of different HDB blocks each time there is a new flyer job. If that was not tedious enough, they have to go down physically to check if the flyers have been distributed properly by their distributors. As the turnover rate for flyer distributors is extremely high, it was a HR’s nightmare to keep track of payment and who they hired and blacklisted for poor job done.

Collection – Once the assignment is confirmed, the distributors will head down to collect the flyers from the warehouse.

Accountability to Client – Having records of workflow to update our clients on the distribution ensures a peace of mind.

Execution Ready for Flyer Allocation – Since the launch of the FDSG app, the business is able to run all its operations from the headquarters. Inside the app, they have a database of all the HDB blocks clusters in Singapore, ready for the distributors to carry out their assignments.

Tracking Tasks via Mobile App – In the backend system of the app, the business is able to check for job performances with real-time images to track the distributing progress.. Distributors can also see their assignments and clock in and out for work.

Digitalised Flyers – On the front end, FDSG allows businesses to post their flyers digitally onto the app’s free bulletin board as an advertisement. This is an added value for clients as their flyers exist for a much longer time.

Thus, with Process Redesigning, Flyer Distribution Singapore is able to dramatically increase work proficiency and create a work system that helps the business run smoothly.

Case Study 1

Process Redesigning at Flyer Distribution SG

Process Redesigning

Review and streamline of workflow and processes to reduce or remove redundant processes
Explore the use of technology to automate processes
Review and/or development of performance measures
Development of detailed roadmap of actions for further improvement
Development of tracking and measurement system
qoute01

The process for changing the workflow was a tedious one as we had to do up a database for all HDB blocks in SG from nothing! But doing this has greatly paid off. We are able to reduce the manpower from 4 to 1 person, We have a proper system to communicate with our ad-hoc distributors too. So efficient! Thankful that MIBC took the time with us to refine our operations over these 2 years.

Lee Lee
Flyer Distribution Singapore

qoute02

Flyer Distribution Singapore” is the first in Singapore to launch their own mobile app (FDSG) to manage and coordinate flyer distribution jobs internally.

It wasn’t always a breeze in the park- they used to have to manually screenshot the map of different HDB blocks each time there is a new flyer job. If that was not tedious enough, they have to go down physically to check if the flyers have been distributed properly by their distributors. As the turnover rate for flyer distributors is extremely high, it was a HR’s nightmare to keep track of payment and who they hired and blacklisted for poor job done.

Execution Ready for Flyer Allocation – Since the launch of the FDSG app, the business is able to run all its operations from the headquarters. Inside the app, they have a database of all the HDB blocks clusters in Singapore, ready for the distributors to carry out their assignments.

Collection – Once the assignment is confirmed, the distributors will head down to collect the flyers from the warehouse.

Tracking Tasks via Mobile App – In the backend system of the app, the business is able to check for job performances with real-time images to track the distributing progress.. Distributors can also see their assignments and clock in and out for work.

Accountability to Client – Having records of workflow to update our clients on the distribution ensures a peace of mind.

Digitalised Flyers – On the front end, FDSG allows businesses to post their flyers digitally onto the app’s free bulletin board as an advertisement. This is an added value for clients as their flyers exist for a much longer time.

Thus, with Process Redesigning, Flyer Distribution Singapore is able to dramatically increase work proficiency and create a work system that helps the business run smoothly.

Case Study 2

OWC's Strategic Brand and Marketing Development

Strategic Brand and Marketing Development

Diagnosis and gap analysis of your company Assessment of internal and external factors, such as strengths and weaknesses, and competition
Primary or secondary research Recommendations and plans for implementation
Development of effective brand strategy that appeals to targeted consumers and offers differentiated proposition from the competition Assessment of a brand’s financial value and identification of brand levers
Development of a strategic plan to optimise marketing resources and improve customer communications

MIBC has helped us transform our business in ways we had not thought of. They don’t just offer ideas, they offer the concrete solutions needed to take that step forward.

Steven Lim
Our Wine Coterie

Our Wine Coterie (OWC) was a traditional Warehouse business providing Wine Storage solutions for wine enthusiasts. There was just one problem – the market and customer base was way too small. The business targets a very specific group of people that would treasure and protect their wines in a way most people won’t.

Creating a Market Demand – This allows the wine enthusiast community to gather in one place to buy, sell and trade wine. Since wine auctioning is made readily available on the internet, the purchase of valuable vintage wines increases, causing the demand for wine storage to go up drastically. They also have the added advantage of being the first online wine auction platform in Singapore.

case-study-02-04

Scaling up to Increase Sales Rate – With our advisory, OWC has applied the “Cause and Effect” strategy to completely revamp their business and rebrand themselves. Today, they have ventured into an Ecommerce site that not only sells wine but runs wine auctions too!

Rebrand and Marketing through Digital Playbook – MIBC also gives ideas with guidelines so that OWC would be able to sufficiently brand themselves up.

Maximising Space While Creating Brand Awareness – We have encouraged OWC to turn a small section of the warehouse into a wine cellar with private dining space for guests to host parties and wine tastings. This is a true example of what design thinking and extensive marketing research can benefit a business.

Case Study 2

OWC's Strategic Brand and Marketing Development

Strategic Brand and Marketing Development

Diagnosis and gap analysis of your company
Primary or secondary research
Development of effective brand strategy that appeals to targeted consumers and offers differentiated proposition from the competition
Development of a strategic plan to optimise marketing resources and improve customer communications
Recommendations and plans for implementation
Assessment of a brand’s financial value and identification of brand levers
qoute01

MIBC has helped us transform our business in ways we had not thought of. They don’t just offer ideas, they offer the concrete solutions needed to take that step forward.

Steven Lim
Our Wine Coterie

qoute02

Our Wine Coterie (OWC) was a traditional Warehouse business providing Wine Storage solutions for wine enthusiasts. There was just one problem – the market and customer base was way too small. The business targets a very specific group of people that would treasure and protect their wines in a way most people won’t.

Scaling up to Increase Sales Rate – With our advisory, OWC has applied the “Cause and Effect” strategy to completely revamp their business and rebrand themselves. Today, they have ventured into an Ecommerce site that not only sells wine but runs wine auctions too!

Creating a Market Demand – This allows the wine enthusiast community to gather in one place to buy, sell and trade wine. Since wine auctioning is made readily available on the internet, the purchase of valuable vintage wines increases, causing the demand for wine storage to go up drastically. They also have the added advantage of being the first online wine auction platform in Singapore.

case-study-02-04

Rebrand and Marketing through Digital Playbook – MIBC also gives ideas with guidelines so that OWC would be able to sufficiently brand themselves up.

Maximising Space While Creating Brand Awareness – We have encouraged OWC to turn a small section of the warehouse into a wine cellar with private dining space for guests to host parties and wine tastings. This is a true example of what design thinking and extensive marketing research can benefit a business.

Case Study 3

Implementing various Business Development Strategies for Iken Design & Print Studio and Other Print Businesses

Strategic Business Development

Formulation of growth strategies to capitalise on opportunities and enhance competitiveness Diagnosis and gap analysis of your company
Assessment of internal and external factors, such as strengths and weaknesses, and competition Development of a strategic roadmap, business frameworks, policies or processes
Recommendations and plans for implementation

As printing is a sunset industry, many of us in this trade are suffering. MIBC helped me revive my father’s business and collaborate with the older folks in the industry that don’t know how to digitise their business. I can always fall back on MIBC for long term guidance on my business.

Bob (2nd gen)
Federal Marketing & Printing Pte Ltd

Federal Marketing & Printing Pte Ltd, like many other Print Businesses, was a standalone design firm with limited printing capabilities and cash-flow. This limitation is mostly denoted by the “Print on Demand” business model.

Exploring the Problem 2: Limited Printing Capabilities

In order to offer a huge variety of printing types (offset, digital print and large format), a print business would have to invest in various types of printers/machineries to meet the demand. This would not be viable for most print businesses, including Iken Design & Print Studio.

Solution 1 – Business Development via Strategic Collaborations – By collaborating with other print businesses with different printing capabilities, Iken Design & Print is able to offer more printing services to its customers in exchange for free storage space for its partners. This is a win-win situation for all 3 parties involved- iken, print partners and customers.

Solution 3 – Increase Print Production while Reducing Cost of Labour

3.1 Reduce enquiries by having a metrics table on the website – With this, the pricing is transparent to the customers whereby they are able to view the during pricing for different days.

3.3 Group Printing – Grouping up individual customers with smaller quantities of printworks into the same printing batch, instead of operating the machine every time there is a print job. This will take some planning but it will streamline the work process and overall labour cost.

This strategic business development transformed the business from having tight cash flow and waiting for print jobs to having a steady revenue and building a recurring relationship with its customers.

Exploring the Problem: Print on Demand

A customer may want prints for 30,000pcs over 6 months. However, a Print Business is able to do one of the two options:

  1. Print 10,000pcs at once and deliver them at once
  2. Print the exact pieces that the customer wants at any given point and charge by print batches.

This means that even if the customers want 30,000pcs, they are not able to get the cheaper print rate for 30,000pcs unless they are printed in the same batch. Both ends face the same problem, neither party has the warehouse space to store the prints for such a large batch.

Finding Iken Design & Print Studio’s Unique Business Position – As the studio is a warehouse turned office, they have excess storage space in the facility. Storage space is something that most print businesses do not have.

Solution 2 – Prepayment via Consignment – The customers are now able to sign a consignment for 30,000 pieces over 6 months with Iken Design & Print Studio. This means saving production cost by doing just 1 big printing batch of X and store the remaining prints in the warehouse . The customers would not need to find storage space on their own and be able to collect the prints on a monthly basis. This is especially important to F&B businesses that need personalised branded food packaging.

3.2 Speed up verification check to approve the print work by automation – Instead of manually approving via email or phone call, we can reduce the labour by implementing “Web to Print”. The revamp website allows users to upload their print work onto the website and allow bots to check if the print requirements are met.

3.4 Organising Stocktake Process for Inventory – by having a system, they will be able to keep track of remaining inventory for consignment. They can also split the inventory into fixed and variable supplies.

Case Study 3

Implementing various Business Development Strategies for Iken Design & Print Studio and Other Print Businesses

Strategic Business Development

Formulation of growth strategies to capitalise on opportunities and enhance competitiveness
Assessment of internal and external factors, such as strengths and weaknesses, and competition
Recommendations and plans for implementation
Diagnosis and gap analysis of your company
Development of a strategic roadmap, business frameworks, policies or processes
qoute01

As printing is a sunset industry, many of us in this trade are suffering. MIBC helped me revive my father’s business and collaborate with the older folks in the industry that don’t know how to digitise their business. I can always fall back on MIBC for long term guidance on my business.

Bob (2nd gen)
Iken Design & Print Studio

qoute02

IKen Design & Print Studio, like many other Print Businesses, was a standalone design firm with limited printing capabilities and cash-flow. This limitation is mostly denoted by the “Print on Demand” business model.

Exploring the Problem: Print on Demand

A customer may want prints for 30,000pcs over 6 months. However, a Print Business is able to do one of the two options:

  1. Print 10,000pcs at once and deliver them at once
  2. Print the exact pieces that the customer wants at any given point and charge by print batches.

This means that even if the customers want 30,000pcs, they are not able to get the cheaper print rate for 30,000pcs unless they are printed in the same batch. Both ends face the same problem, neither party has the warehouse space to store the prints for such a large batch.

Exploring the Problem 2: Limited Printing Capabilities

In order to offer a huge variety of printing types (offset, digital print and large format), a print business would have to invest in various types of printers/machineries to meet the demand. This would not be viable for most print businesses, including Iken Design & Print Studio.

Finding Iken Design & Print Studio’s Unique Business Position – As the studio is a warehouse turned office, they have excess storage space in the facility. Storage space is something that most print businesses do not have.

Solution 1 – Business Development via Strategic Collaborations – By collaborating with other print businesses with different printing capabilities, Iken Design & Print is able to offer more printing services to its customers in exchange for free storage space for its partners. This is a win-win situation for all 3 parties involved- iken, print partners and customers.

Solution 2 – Prepayment via Consignment – The customers are now able to sign a consignment for 30,000 pieces over 6 months with Iken Design & Print Studio. This means saving production cost by doing just 1 big printing batch of X and store the remaining prints in the warehouse . The customers would not need to find storage space on their own and be able to collect the prints on a monthly basis. This is especially important to F&B businesses that need personalised branded food packaging.

Solution 3 – Increase Print Production while Reducing Cost of Labour

3.1 Reduce enquiries by having a metrics table on the website – With this, the pricing is transparent to the customers whereby they are able to view the during pricing for different days.

3.2 Speed up verification check to approve the print work by automation – Instead of manually approving via email or phone call, we can reduce the labour by implementing “Web to Print”. The revamp website allows users to upload their print work onto the website and allow bots to check if the print requirements are met.

3.3 Group Printing – Grouping up individual customers with smaller quantities of printworks into the same printing batch, instead of operating the machine every time there is a print job. This will take some planning but it will streamline the work process and overall labour cost.

3.4 Organising Stocktake Process for Inventory – by having a system, they will be able to keep track of remaining inventory for consignment. They can also split the inventory into fixed and variable supplies.

This strategic business development transformed the business from having tight cash flow and waiting for print jobs to having a steady revenue and building a recurring relationship with its customers.

Your Success is our Business

Seize the opportunity to scale and transform your business.

With our business consultations, we would be able to diagnose and advice on strategic business development and develop a business framework that maximises your business’ strengths.

Your Success is our Business

Seize the opportunity to scale and transform your business.

With our business consultations, we would be able to diagnose and advice on strategic business development and develop a business framework that maximises your business’ strengths.

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