Navigating The Evolving

B2B E-Commerce Sector

Shifting towards a more sustainable digital model to accommodate all the opportunities headed your way

Navigating The E-Commerce B2B Sector

  • E-commerce has been around since the ‘70s in some form or the other
  • However, it has only recently gained traction.
  • The primary causal factor behind this is the growing reliance on digital tools
  • Online shopping trends and digital retail portals have all contributed to this expansion
  • To set yourself up for success, you must understand how e-commerce will shape the B2B market

What is the current state of the B2B E-commerce sector?

  • The B2B e-commerce market is currently valued at $8 trillion
  • By 2026, that valuation will reach $18.5 trillion
  • Due to this growth, technological advancements will likely prioritize this sector
  • The real question is: How can you optimize your online portal to be successful in this new digital era?

How can you set up your B2B e-commerce portal for success?

1. Restricted Access

  • A B2B e-commerce portal isn’t like a conventional online shopping portal
  • So, access must only be granted with the use of registered and verified accounts
  • To avoid prolonged negotiation, cater to those you have a prior relationship with
  • Still, leave a channel open for queries
  • An excellent way to implement this is to rely on Magento B2B for order quotations
  • Merely request the site developers to add in back-end functionality for order volume or price range visibility
  • The admin can then manage all the data through a single channel, while accepting or editing any requests

2. Customer segmentation

  • Start by dividing customers based on specific markers
  • This can include geographic location, frequency of repeat orders or order volume
  • This segregation will allow you to set standards for everything
  • You could even designate minimum order requirements to particular profiles

3. Discounted Catalogue Prices

  • Once you segment your clients, you can move your product at different prices
  • Regardless, customers with more buying power will always be more demanding
  • To cater to this group, offer discounted catalog prices

4. Look beyond the portal, towards a marketplace

  • As technology evolves, conventional online portals will soon go out of fashion
  • In their place, digital marketplaces will begin to gain prominence
  • These are consolidated platforms that bring buyers and suppliers together
  • To adapt to this, your site needs to be compatible with such advancements

Key takeaways

  • Remember, B2B customers aren’t equal
  • Some have significantly more buying power than others
  • Recognizing those clients is crucial to establishing a dominant market presence
  • It’d help if you also built your portal to be compatible with the incoming advancements
  • Incidentally, outsourced professional developers will be the ideal way to do this

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