For entrepreneurs, expanding into eCommerce is one of the most significant steps towards increasing profits and growing their businesses. For those just getting started with their venture, eCommerce can serve as the foundation of a successful company.

But as you know, eCommerce is more than just putting your products on the internet and hoping for the best; a good deal of strategising is necessary to ensure it works. Hence, business owners should be well aware of the ultimate guide to ace eCommerce marketing.

In this article, we will take a look at the five critical factors for a successful eCommerce business.

1. Store navigation and accessibility

Firstly, the look and feel of an online storefront should be polished and have intuitive, user-friendly navigation to allow visitors to explore your offerings seamlessly.

Not only that, but it should also accommodate all types of customers—from different cultures or nations and those with disabilities—hence the need to focus on accessibility. A few examples of the latter are those with impaired vision and other visual disabilities like colour blindness, who will significantly appreciate options to switch to a larger text font size or high-contrast visual themes.

Multi-language support also helps widen the business’s customer base and lets it reach audiences beyond your current market region. Lastly, prioritising a mobile-friendly design is a must, given how virtually everyone uses their smartphones for most online activities. This entails using a responsive design, optimising images for faster loading, and having an excellent mobile layout.

2. Website design and first impressions

At a glance, users can immediately decide if they like a website or not. This first impression is crucial as it can have a lasting effect. Therefore, it is best to spare no effort in making the most eye-catching design for your eCommerce storefront to entice people into coming back and using it. As website creation specialists, we at MIBC know how to infuse a brand’s personality into its eCommerce storefront that follows good web design principles that guarantees visitors find everything easy to understand and eager to see what’s in store.

Apart from good design, it is also vital to be transparent in your information, as transparency builds trust. For instance, contact information and customer support should be on all store pages so customers can reach out whenever they have inquiries or problems. Web designers should also incorporate other details, such as shipping charges, product pricing, and shipping time, in a FAQs section for easy reading.

3. Exceptional web security

Security is among the top concerns in eCommerce for consumers and entrepreneurs alike. As a storefront with access to private customer and financial information, there is always the risk of getting targeted by cyberattacks and suffering a data breach, leading to monetary and financial loss.

Therefore, it is imperative to follow industry best practices regarding website security, such as using SSL or HTTPS protocols and staying up-to-date with the latest developments for a secure shopping experience. Enforcing multi-factor authentication such as 2FA is also a great way to add another layer of security to keep threat actors at bay.

4. Good product pricing regulation

It is a given for customers to compare prices between similar products. Thus, entrepreneurs should also look into their competitors and see how much they charge for their goods. Thankfully, the availability of tools such as Import.io and DataCrops makes it easier to see and compare pricing among competing eCommerce storefronts.

Employing various pricing strategies is necessary to find that price sweet spot between earnings and attractiveness, depending on the types of products and the market. For example, keystone pricing is one of the most common pricing strategies that double the wholesale price. While this usually works, it is important to consider additional factors to ensure reasonable prices. 

5. Mobile-first design

Over the last few years, the mobile user demographic has grown exponentially, hence the need for online web stores to adapt and be mobile-friendly to leverage the rising mobile eCommerce market. Some key aspects of optimising an online store for mobile eCommerce include responsive design, a user-friendly mobile layout, navigation menus, and easy checkout and payment over mobile, to name a few.

If you have no plans on making a separate eCommerce app, having your eCommerce website optimised for mobile is the minimum requirement. If your online store follows suit, you may gain a lot of business.

Conclusion

With recent global events further promoting online shopping, there is no better time than now to get in on the eCommerce boom. As the public gradually shifts their preference to eCommerce for their favourite products and services, many opportunities await entrepreneurs worldwide.

Ready to get started with your business’s eCommerce? Let MIBC help you make your project a reality. With our extensive expertise in developing eCommerce websites and CRM software in Singapore, you can rely on us to create and develop the eCommerce online marketplace to meet your unique needs. We also offer other related services such as eCommerce multiple channel integration, digital marketing, virtual branding, and more to bolster your storefront. For more information about our services, web solutions, and PSG ecommerce development package, don’t hesitate to reach out to us today!