January 2023

31 January 2023

How To Successfully Conduct An Effective Landing Page Audit

Landing pages are one of the most effective tools in any online marketer’s toolbox. They are an essential component of any online marketing strategy, and an effective one can convert leads into customers. As one of the most tested and experimented aspects of your lead generation strategy, it is essential to conduct frequent landing page audits to achieve your SEO goals.

An effective landing page audit reveals problems and opportunities, including page structure, design, content, copywriting, branding elements and other important factors that help convert visitors into customers or leads.

Read on to learn how to identify areas of improvement when conducting an effective landing page audit.

1. Analyse the landing page functionality and design

Landing page auditing involves analysing your landing page’s functions and design to see if you can improve the customer conversion rate. You must view your landing page from the perspective of your audience and leave no room for subjective opinions.

For example, if you’re noticing that your call-to-action button is not seeing any engagement, it is essential to ask yourself why this happens. Perhaps the button is hidden behind large informational texts, or maybe the button doesn’t stand out amidst your colourful landing page.

Your landing page must also adhere to SEO (Search Engine Optimisation) rules; this includes testing to ensure loading times are quick, optimised images, enabled compression, and Javascript and CSS fixes.

It is also crucial to ensure responsive web design and browser compatibility across all devices to ensure a more fulfilling experience for your audience.

2. Check your landing page traffic

Checking your landing page traffic is another critical step in conducting an effective landing page audit. A web solutions specialist can provide you with a thorough evaluation of your website, including traffic information.

You must assess whether your website traffic constantly flows from paid ads, organic search results, or social media platforms. You can further narrow your evaluation by assessing your visitors’ audience groupings and demographics. You can also pay close attention to how each group of visitors acts by seeing which part of your page they engage with the most.

Knowing this information will help you formulate strategies and responses that meet your audience’s needs. As you analyse your observations, you may find that one traffic source may be more effective in customer conversion than another.

3. Reassess the user experience

One of the most critical aspects of landing page auditing is reassessing the user experience. You should always place yourself in your audience or customers’ shoes as a business owner. Your customers would want to find value in every piece of information your landing page provides.
To avoid user experience mistakes and ensure satisfaction, you could think of a few questions to ask yourself when re-evaluating your landing page.

Is your landing page content useful?
Is your landing page accessible across all devices?
Is your landing page fully optimised? Can your audience find you on search engines?
Do your products or service appear desirable?
Do you provide credible services?
Is your landing page fast, responsive, and free of errors or broken links?

Your landing pages should accurately represent your product, service, or brand to ensure an excellent user experience.

4. Conduct some A/B testing on your landing page

In A/B testing, two versions of a webpage are compared against each other to establish which performs better. It involves showing users two or more variants of a page at random and then analysing which variant converts best based on statistical analysis.

Conducting an A/B test that directly compares a variation against a current experience allows you to collect data about the impact of the website change. By running this test, you can develop effectively tailored strategies to complement each group of users.

A/B testing can help you further refine your landing page over time.

Conclusion

Conducting a landing page audit helps in converting leads into loyal customers. As a business owner, consider contacting a web solutions specialist to thoroughly evaluate your website and implement a comprehensive eCommerce strategy to guarantee success for your organisation.

MIBC offers PSG Grant for website development packages for individuals or companies looking to upgrade their websites to achieve their SEO goals through website audits or web solutions such as CRM software in Singapore. Do not hesitate to reach out to us today to learn more about our web solutions!

27 January 2023

5 Critical Factors For A Successful eCommerce Business

impossible E-commerce Development

5 Critical Factors For A Successful eCommerce Business

For entrepreneurs, expanding into eCommerce is one of the most significant steps towards increasing profits and growing their businesses. For those just getting started with their venture, eCommerce can serve as the foundation of a successful company.

But as you know, eCommerce is more than just putting your products on the internet and hoping for the best; a good deal of strategising is necessary to ensure it works. Hence, business owners should be well aware of the ultimate guide to ace eCommerce marketing.

In this article, we will take a look at the five critical factors for a successful eCommerce business.

1. Store navigation and accessibility

Firstly, the look and feel of an online storefront should be polished and have intuitive, user-friendly navigation to allow visitors to explore your offerings seamlessly.

Not only that, but it should also accommodate all types of customers—from different cultures or nations and those with disabilities—hence the need to focus on accessibility. A few examples of the latter are those with impaired vision and other visual disabilities like colour blindness, who will significantly appreciate options to switch to a larger text font size or high-contrast visual themes.

Multi-language support also helps widen the business’s customer base and lets it reach audiences beyond your current market region. Lastly, prioritising a mobile-friendly design is a must, given how virtually everyone uses their smartphones for most online activities. This entails using a responsive design, optimising images for faster loading, and having an excellent mobile layout.

2. Website design and first impressions

At a glance, users can immediately decide if they like a website or not. This first impression is crucial as it can have a lasting effect. Therefore, it is best to spare no effort in making the most eye-catching design for your eCommerce storefront to entice people into coming back and using it. As website creation specialists, we at MIBC know how to infuse a brand’s personality into its eCommerce storefront that follows good web design principles that guarantees visitors find everything easy to understand and eager to see what’s in store.

Apart from good design, it is also vital to be transparent in your information, as transparency builds trust. For instance, contact information and customer support should be on all store pages so customers can reach out whenever they have inquiries or problems. Web designers should also incorporate other details, such as shipping charges, product pricing, and shipping time, in a FAQs section for easy reading.

3. Exceptional web security

Security is among the top concerns in eCommerce for consumers and entrepreneurs alike. As a storefront with access to private customer and financial information, there is always the risk of getting targeted by cyberattacks and suffering a data breach, leading to monetary and financial loss.

Therefore, it is imperative to follow industry best practices regarding website security, such as using SSL or HTTPS protocols and staying up-to-date with the latest developments for a secure shopping experience. Enforcing multi-factor authentication such as 2FA is also a great way to add another layer of security to keep threat actors at bay.

4. Good product pricing regulation

It is a given for customers to compare prices between similar products. Thus, entrepreneurs should also look into their competitors and see how much they charge for their goods. Thankfully, the availability of tools such as Import.io and DataCrops makes it easier to see and compare pricing among competing eCommerce storefronts.

Employing various pricing strategies is necessary to find that price sweet spot between earnings and attractiveness, depending on the types of products and the market. For example, keystone pricing is one of the most common pricing strategies that double the wholesale price. While this usually works, it is important to consider additional factors to ensure reasonable prices.

5. Mobile-first design

Over the last few years, the mobile user demographic has grown exponentially, hence the need for online web stores to adapt and be mobile-friendly to leverage the rising mobile eCommerce market. Some key aspects of optimising an online store for mobile eCommerce include responsive design, a user-friendly mobile layout, navigation menus, and easy checkout and payment over mobile, to name a few.

If you have no plans on making a separate eCommerce app, having your eCommerce website optimised for mobile is the minimum requirement. If your online store follows suit, you may gain a lot of business.

Conclusion

With recent global events further promoting online shopping, there is no better time than now to get in on the eCommerce boom. As the public gradually shifts their preference to eCommerce for their favourite products and services, many opportunities await entrepreneurs worldwide.

Ready to get started with your business’s eCommerce? Let MIBC help you make your project a reality. With our extensive expertise in developing eCommerce websites and CRM software in Singapore, you can rely on us to create and develop the eCommerce online marketplace to meet your unique needs. We also offer other related services such as eCommerce multiple channel integration, digital marketing, virtual branding, and more to bolster your storefront. For more information about our services, web solutions, and PSG ecommerce development package, don’t hesitate to reach out to us today!

16 January 2023

How CRM Systems Can Help In Improving Customer Relationships

impossible CRM Software 0

How CRM Systems Can Help In Improving Customer Relationships

CRM, or customer relationship management, has become an indispensable part of running a business as they allow organisations of any size to effectively maintain their interactions and relationships with existing and potential clients. The efficiencies they introduce and customer data tracking ultimately drive greater sales and profits.

CRM platforms today have considerably improved to the point that they can now manage relationships throughout the entire customer lifetime, enabling exceptional customer experience that tailors the business’s offerings to each client’s unique needs.

Below, we take a closer look at the importance of customer experience and how CRM promotes it.

Why The Customer Experience Matters

The customers are ultimately what keeps a business alive. Thus, brands must determine how to make their audience happy to retain existing customers and gain new ones. The best way is to ensure a positive experience in their interactions with the company or its various products and services. If met with an excellent first impression and customer experience, customers will likely become loyal to the brand and promote them to their circle.

As we can see, there is much to gain from ensuring customer interactions always end on a good note. Many leaders today have long understood that to maintain their ventures’ growth and operations, they must continue providing the best customer experiences possible, as their climb to success depends on content customers.

How CRM Systems Improve Customer Experience

1. Form better customer relationships

CRMs bring many features that let brands foster deeper relations with their audience. For instance, they can send autoresponder emails to maximise conversion rate. Automated emails can be sent to customers a set number of days after their last purchase, enabling the brand to keep in touch via personalised emails delivering relevant offers, content, incentives, seasonal promotions, and more.

In ‘relationship’ selling endeavours, sales consultations sell the right product or service and simultaneously gather information for future reference in the CRM. This information is critical in helping brands improve their relationship with their customers. With the help of a CRM platform’s automated nudges, they can add a personal touch to their communication, like sending well wishes during birthdays.

2. Take your customer service to the next level

CRM platforms store every interaction between the brand and its customers, including purchase history, chat history, and customer service tickets. This information can be instantly accessed by customer service staff, which empowers them to offer the proper support needed quickly and efficiently.

For starters, the staff will immediately know who they are interacting with by associating the caller’s number with its corresponding customer file in the CRM and greeting the other person on the line by name. Moreover, knowing their recent purchases enables staff to quickly pull up detailed information about orders for any follow-up customer inquiries.

In short, a CRM allows for a 360-degree holistic view of each customer’s record that begins with their initial contact with the brand and lets the latter stay in touch for continued evaluation of a customer’s satisfaction with the brand.

3. Swift response times

Timeliness is everything when it comes to customer service. As such, CRM platforms today leverage artificial intelligence and process automation alongside analytics to identify customer sentiment and facilitate swifter responses to inquiries on customer service support and even social media. Some CRM solutions can also intercept complaints on the internet that may threaten a brand’s reputation and immediately notify customer service for a quick resolution of the customer’s pain points before they can cause damage.

Furthermore, CRM can alleviate the challenges of maintaining customer relations and finding leads that came with the recent quick shift to remote working. CRM solutions can handle the brunt of scouting and vetting leads and interpret their credibility faster than any siloed review process can.

4. Personalised customer communications

A CRM can enable customer segmentation to a finer and swifter degree by studying online browsing behaviours, social interactions, customer demographics, and purchasing habits so that brands can better their approach to each customer. By reviewing past customer interactions, the platform can direct personalised messaging to customers via their preferred channels (email, social media, SMS, and so on).

CRM solutions are generally associated with businesses that operate online but are not limited to such organisations. Brick-and-mortar brands also leverage CRM to improve customer experience and foster emotional connections with their audience.

Conclusion

Businesses today use CRM software in Singapore mainly to drive sales. However, they can also serve as a valuable tool for refining their customer experience by fostering stronger relationships, improving customer service, promoting faster response times, and personalising customer communications that enhances every touchpoint in a customer’s journey.

MIBC’s intelligent, intuitive, and innovative CRM solutions in Singapore are powered by state-of-the-art technology and offer many rich features that let you maintain high customer satisfaction around the clock and elevate business output exponentially. Regardless of your industry or type of business, businesses can benefit from our versatile CRM platform solutions and elevate their operations to the next stage. For more information about our services, web solutions, and PSG grant website development package, don’t hesitate to reach out to us today!