The Ultimate Guide To Ace Ecommerce Marketing
From content to emails, social media to ecommerce, there is a wide array of digital marketing techniques for business owners.
Consider ecommerce marketing. This trend is by far a widely prominent way to grow any relevant business. So, is it exclusive of digital marketing? Absolutely not!
Business owners can use various digital channels to grow their ecommerce business. Undoubtedly, if you are an entrepreneur, you will prefer a guide containing all the well-known ways to use ecommerce marketing effectively.
So, let’s get straight to the point and understand how to make the most of ecommerce marketing right now.
The ABCs of Ecommerce Marketing
What is meant by ecommerce marketing? It is a marketing tactic that captures customers’ attention towards a business that sells products and services online.
These channels are well-known to attract visitors and drive online traffic.
- Social Media
- Search Engines
- Emails
- Digital Content
Ecommerce marketers can create a customized strategy and implement it to advertise a business online.
Ecommerce Advertising
Building brand awareness is an important goal of ecommerce marketing. Advertising your brand falls under the marketing strategy.
Basically, you can use this method to promote your product or service. Interestingly, ecommerce advertising uses trendy channels mentioned below.
- Display Ads
- Rich Media Ads
- Banner Ads
Hence, a related term to ecommerce marketing, you can leverage the ‘ad’ aspect to promote products and boost conversion.
Ecommerce Marketing Types
You can build an online store using prominent marketing channels. These channels segregate ecommerce marketing into the following types.
- Social Media Marketing — Platforms like Instagram and Facebook Business Page are perfect for showcasing your products on social media.
- Content Marketing — You can create product pages with trending keywords, informative blogs, guest posts, and videos to provide engaging content.
- Search Engine Marketing — This method involves capitalizing on technicalities like Search Engine Optimization (SEO), Pay per click (PPC) campaigns to appear on Google search.
- Email Marketing — Automated emails like follow-ups, reviews, and promotional offers are wise marketing tactics.
The above four methods are generic and commonly used by ecommerce marketers. However, you can have an edge by delving deep into some seriously trending techniques at this time.
Ecommerce Marketing Trending Techniques
With some extra effort, you can move one step ahead in your ecommerce marketing strategy.
Influencer Marketing
Certain celebrities or people on platforms like Instagram have enormous followers. If your target audience follows a particular person, you can leverage their influence for marketing purposes.
Thus, an influencer recommends your business that drives heavy traffic to your site. At this time, you can maximize influencer marketing by approaching KOL and KOC.
What Are KOL and KOC?
KOL stands for ‘key opinion leader.’ These people are experts in a particular industry or possess in-depth knowledge about specific products.
KOLs like models, movie stars, fashion icons, TV hosts generally have a broader audience and fan following.
KOC stands for ‘key opinion consumer.’ These are routine consumers who review a product based on their interests. They have few followers compared to KOLs but often have higher credibility.
You can use both KOL and KOC campaigns for influencer marketing. Generally, KOC campaigns are unpaid. KOCs share content with the hope of getting a free product from an ecommerce company.
Affiliate Marketing
In simple terms, affiliates are individuals or businesses that help you sell products for a specific commission.
Affiliate marketing often drives traffic to your website indirectly. These marketers can use paid advertising, blogs, or content marketing to link your product on their website.
A prime example of ecommerce affiliate marketing is the ‘Amazon Associates’ program. Affiliates link products available on Amazon to their website. When a person clicks and buys a product through their site, they earn a commission.
Yes, it is effective and simple at the same time!
Local Marketing
This technique allows you to focus your attention on areas with top prospects. After identifying your prospects, you can offer discounts or free shipping.
Thus, you can grow your customer base with such a wise strategy. But is getting started with this strategy easy? In one word — YES!
The WhatSupp Group Buy store allows a KOC to represent a product, take orders, and manage distribution, all in one place.
Chat Buyers can buy products that appear on the group chat. Thus, the ‘Group Buy’ model presents several benefits to ecommerce stores and customers.
- It uses local marketing efficiently
- Allows KOCs to generate passive income
- Promotes products extensively
Live Stream
A new method of ecommerce marketing, live stream, involves streaming your products online to potential customers.
You can collaborate with influencers to promote products on digital platforms. Interestingly, customers can ask questions and buy products during a live stream.
All in all, interactive online shopping is the new talk of the town!
Live Commerce
How will customers feel when they can interact with a seller and buy a product immediately? They will feel enlightened and satisfied.
Innovative ecommerce companies are using this technique to boost sales and improve consumer engagement. A video streaming session can provide several benefits.
- High consumer engagement
- Increased conversions
- High consumer interest
Example — Shein, a well-known online fashion retailer, hosts live streams every week. This company works with influencers to market its stylish fashion products.
You can make use of features of live commerce as below.
- Interactive videos
- Voucher codes
- Video-on-demand service
- Customized content management system
Thus, using live commerce is a trending ecommerce marketing strategy proven to boost sales.
Endnotes
In addition to the above techniques, your ecommerce website needs to be crisp, fast and filled with enticing content. Further, you can use add-ons like testimonials, chatbots, and customer reviews to engage the audience.
Using the above ecommerce marketing strategies can prove profitable for any online store. You need to finalize and use these tactics to attract new consumers and sustain the existing bunch.
On the contrary, if you feel these techniques require lots of planning (which they do), there’s no need to worry.
We suggest the perfect ecommerce marketing strategy along with all the tools to help businesses gain considerable traffic. So, let’s ace ecommerce marketing and grow exponentially.
Just get in touch with us for your ecommerce development needs.
