Building A Corporate Website

5 Things You Need To Look Out For

Defines your organization’s essential facets clearly and concisely.

5 Things You Need To Look Out For

Prime example is that of Lazada Singapore. The name reveals an array of high-quality and affordably-priced products on a reliable platform.

A corporate website is solely for conveying your brand image, your company’s story and why you do what you do
And all three of those elements must be present on the homepage
The reason behind that? Site visitors always see your homepage first
So, if your website can’t make an immediate impression, users will not venture any further

Corporate websites do not overtly educate an audience or promote a product
Your ‘Resource’ section and ‘Product Category’ pages are meant for that
This doesn’t mean that your site won’t help with lead conversion
The site will sell your company rather than your services or products
In short, you need to pique the user’s interest with your website
That will start the conversion process, which will then transition them to other pages

Choose a simple domain address to help people recall it easily
Try and stick to one word and use ‘.com’ as a domain extension
Avoid hyphens or double letters, and pick the most relevant keyword to your brand
Remember, sacrificing a little bit of creativity is fine if it means people can find your site easily

Your site needs to carry the same tone as your other online channels
So, if you have a social media page and your primary content is a little casual, avoid adopting a formal voice on your website
If you do that, it’ll have a jarring impact on your audience
It’s also crucial to keep the language as open as possible to invite a broader audience

Optimizing for online traffic has to do with funneling people into your site
So, title your web pages and use meta or image tags for every page
It also helps to optimize the content for keywords
Build an accessible layout that transitions users from one page to another
If possible, try and add a subtle brand CTA on a few of the pages
You can hire the best corporate web designer. However, you should also pay equal attention to directing traffic, i.e., an audience to your website.

Your website needs to be responsive and compatible with different browsers and devices
Additionally, most people access the internet through mobile devices now
If you want to retain traffic on the site, it’s vital to optimize the site for the same
Remember, the modern-day internet user will not wait more than a few seconds for a page to load

Think about your brand values, the image you want to portray and the story you want to tell
This will help you in creating the structure and the content for your business’s website
It’s also recommended to outsource the development of such sites to external professionals
That way, you get to focus on the broader vision being implemented into the design
Finally, and this is critical, always think about how you would like to use a site

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